Missing Children Screensaver

Here's great idea being reported by CNN.

The National Center for Missing and Exploited Children has launched a 21st century take on milk carton advertising: a downloadable computer screensaver that flips through photographs of missing kids.

Developed in partnership with a private software company, Global Software Applications, the rotating screens display a missing child's picture and profile, tailored according to the region of the United States where the computer user is located.

Ron Koning, Global Software's vice president, hopes the screensaver will be used everywhere from police stations to office buildings and "any area with high traffic," he said. "Where it will catch the most eyes."

The company provides public access Internet kiosks, and has been working with NCMEC to display photos on its own machines in hotels, resorts, and Internet cafes since 2005.

Get it here.